Pretty Please Design began as a boutique studio nestled in Beverly Hills, as the first shop in the United States offering prettified a la carte designs for the traditional Persian ceremony also known as the Sofreh Aghd.
All of the fresh details Parisa implemented into her ceremonial designs swiftly gained attention, providing creative direction and inspiration to brides looking for all of the design elements that make up elaborate Persian wedding ceremony spread. Rich with detail and symbolism, the sofreh aghd was the perfect place for Pretty Please Design to grow and flourish while honoring the traditions of the Persian culture in a stylish, modern and detailed manner. An online storefront soon followed, along with a personal blog where owner and designer Parisa Kaprealian shared bits of her creative inspiration, along side her lifestyle, food, and fashion favorites.
As she began a joined life with her own groom, the opportunities to create and prettify bloomed quickly. Everything from home decor and fashion, to recipes and entertaining became a pallet for expression, and a place to ignite inspiration for others. Capturing the beauty in everyday life proved to be a universal desire, and the custom lifestyle expressions of Pretty Please Design began to gather followers from across the globe.
As Parisa’s family grew, so did her vision. Her work has expanded to include the momentous occasions that come with celebrating children, and her followers now wait in anticipation for the next opportunity to see and share in the events she designs and decorates. As she explains, “Being a mother means I get to see beauty through my children’s eyes, in its purest form. They inspire me every day, to make memories in the mundane of daily life, and to use every bit of pretty to preserve the fleeting moments of childhood, commemorating each special occasion as something beautiful, and worthy of celebration. ” Naturally, the next venture to be added to Parisa’s portfolio was Pretty Please Baby, where she captured the precious joys of childhood, one pretty detail at a time.
The growth of Pretty Please Design has been fluid and organic, each venture flourishing in season and relevance to Parisa’s loyal audience. Just like the anticipation preceding any Pretty Please event, the next step in her journey – Pretty Please Home has been highly awaited. Long before her career in design, Parisa had a heart for the domestic arts of cooking, organizing and entertaining. She grew up in a creative environment that was practical but always pretty. She believes the atmosphere we create in our home is an important component to happiness, and that everyone should feel both inspired and at peace in their space. These values combined with her eye for pretty and experience in design and event production, led her into this collection of curated home accents. What started as a blog has truly evolved into a lifestyle and design brand.
Parisa holds a Masters in Integrated Marketing and Communications, but it was her love for all things pretty and feminine that originally inspired her to launch Pretty Please Design. It has been her ease with aesthetic, her grace with color and coordination, and her ability to honor details that has gathered an audience seeking her designs, lifestyle tips, and her love for all things home decor.